After more than a century of the internal combustion engine, a new automotive technology has changed the face of motoring. Cleaner and greener, quieter, and more fun to drive, electric vehicles have arrived. And they’re here to stay. With the UK government setting ambitious targets for the uptake of electric vehicles, a change in the way people think about this technology is required if we want to meet them.
Enter Go Ultra Low: a joint government and car industry campaign – supported by the government’s Office for Low Emission Vehicles (OLEV), the Society for Motor Manufacturers and Traders (SMMT), and a consortium of vehicle manufacturers, designed to increase awareness and purchase consideration of electric vehicles. Their aim is to educate, inform, and ultimately encourage people to make the switch to electric, in line with the Government’s targets of ending the sale of conventional petrol and diesel cars and vans by 2040. The campaign is supported by 11+ vehicle manufacturers, and from 2019, chargepoint manufacturers and energy providers.
The campaign aims to demystify the perceived barriers to owning an electric vehicle, by educating on key issues, such as decreased running costs (compared to standard petrol or diesel vehicles), as well as the ever-expanding network of EV infrastructure across the UK.
With more than 40 models available, there’s one for everyone – from city cars and 4x4s, sports cars to SUVs. Go Ultra Low is here to show that EVs aren’t the electric car of the future, but the car of the here and now. With more 4,000 new drivers each month, the electric car is now part of the everyday.
At this year’s Grand Designs Live, Go Ultra Low is sponsoring the Grand Theatre. A host of experts will be joining a number of different panel discussions on the transition to electric vehicles. These panels are designed to make sure you have all the information you need on how to go electric, and make the process as simple as possible.
Find out more about how you can make the switch at GoUltraLow.com