Michael Forbes

Michael is Product Manager for AEG, known for utilising his inside-out knowledge of AEG’s products to engage and inspire their network of customers and consumers. Michael’s experience spans from initial product innovation, through to launching new products with engaging training sessions for AEG’s retail partners.

In today’s fast-moving appliance market, it’s likely that consumers looking to replace their products (on average every 8-12 years) will see a huge change in the technology available to choose from. For example, AEG’s use of steam to transfer heat more efficiently in ovens, or to save 96% of water used in a standard laundry wash. Michael focuses on bringing these product benefits to life, helping consumers make an informed choice about the appliances that are most suitable for their homes. He’s also full of top tips to enable everyone to get the best out of their current appliances – optimising their performance and creating efficiencies that save energy and money.