Kim Deighton is a Senior Insight Manager at Howdens, part of the Design team shaping the future of kitchens through data-driven insight. With over a decade of design experience in trend forecasting and design, she specialises in spotting what's coming next, and turning it into customer-focused solutions.
 
Kim is passionate about the role of research in design - digging deep to understand not just what's changing, but why. Her work uncovers the root causes behind shifting behaviours, helping to create products that innovate by truly meeting the needs of the trade, designers and end users.