Dara founded HiiGuru.com because of her personal need for fast, affordable, expert support when renovating her own home. When faced with expensive quotes, complex proposals and a million decisions to make, she felt totally lost and completely stressed, with no one she could turn to for reliable advice. This frustrating experience sparked her mission to make home design & build expertise accessible to all.

Prior to HiiGuru.com, Dara spent over 13 years as a marketing, strategy and product development leader at top consumer products companies including L'Oréal, The Body Shop and Reckitt, with positions across the US, the UK and Asia. She received her MBA from INSEAD.