I’m the Head of Brand and Creative at Cult, where I bring ideas to life through art direction, product design, styling, and storytelling. I work across brand marketing campaigns, new product direction and every visual moment that defines who we are — from photography and videography to the finer design details that shape how we show up in the world.

I’ve been part of the Cult family for over twelve years, so you could say I’m pretty much part of the furniture. Over that time, I’ve helped shape how the brand looks, feels and tells its story — always with a focus on creativity that’s bold, refined and a little unexpected. We always have one goal in mind: to push boundaries, challenge the expected and make sure we stand out from the crowd.

Design is what fuels me. I eat, live and breathe it — from interiors and furniture to fashion, architecture and everything in between. I’m endlessly inspired by great design moments, materials and form, and how it can transform the everyday. Whether it’s building out a campaign, styling a shoot or refining a product concept, I’m always chasing the perfect mix of creativity, personality and soul — that spark that makes people stop and look twice.