Following the success of its partnership with Grand Designs Live London, Cult, The Home of Iconic Design, has been announced as the official furniture partner for the Grand Designs Live Birmingham Show House.

Cult previously furnished the Show House at Grand Designs Live London, helping to create what was widely described by visitors and attendees as one of the event's strongest and most inspiring designs to date. Now, following the overwhelmingly positive response to the London house, Cult is bringing its bold, design-led approach to Birmingham.

Taking centre stage at this year's show, the Show House will offer visitors the opportunity to step inside a fully realised home, brought to life with inspiring interiors, innovative design and the latest ideas for modern living. Cult will furnish the space with a curated selection of its distinctive furniture and lighting, showcasing how confident, expressive pieces can transform every room.

Known for its inspiring approach to interiors and commitment to making iconic design more accessible, Cult brings together statement silhouettes and distinctive materials. From sculptural seating and standout dining pieces to characterful lighting and bedroom furniture, the partnership will demonstrate how visitors can create spaces with personality and confidence.

The collaboration brings together two brands united by a passion for great design and inspiring people to think differently about their homes. Throughout the Show House, visitors will be able to experience Cult's collections in a real-life setting, seeing how individual pieces can work together to create a home that feels considered, expressive and unmistakably personal.

Following the success of the London Show House, expectations are high for Birmingham. Cult's return as furniture partner promises another opportunity for visitors to experience the brand's distinctive approach to interiors first-hand, while discovering practical inspiration they can take home and make their own.

Grand Designs Live Birmingham takes place at the NEC Birmingham from 2nd-4th October. Visitors will be able to explore the Show House and discover Cult's furniture and homeware collections as part of the fully realised interior.