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According to research, the average Brit throws away an astonishing 90% of the garments they own long before they need to , due to lack of understanding on how they should be cared for. With the launch of its brand new Laundry Series, AEG aims to extend the life of clothing by as much as nine months. With ground-breaking technology, AEG makes it easy for consumers to preserve even the most precious wool and silk fabrics during the washing and drying process. 

The new collection, featuring the 6000, 7000, 8000, and 9000 Series, has been specifically created to act as a protector of fabrics, defender of colours and guardian of fibres. Boasting a multitude of world-first technologies and exceptional design, each model within the range offers an impressive list of features and sustainable solutions, to ensure exceptional results.

The 9000 Series features ground-breaking SoftWater Technology that purifies and softens water before it enters the drum, reducing fabric abrasion, delivering a 60°C cleaning performance at only 30°C. To ensure every thread, stitch and fibre of a load is not only meticulously cleaned but also thoroughly protected, the 9000 and 8000 Series feature ÖKOMix Technology, which blends detergents and softeners with water before being released into the drum, ensuring complete coverage and every fibre protected.

Chris George, Head of UK and Ireland Marketing at Electrolux, comments: “Trust is a major issue when it comes to fabric care. In fact, most people rarely use more than three programmes and 40% still hand wash their clothes in fear their appliances will fade, shrink or ruin their favourite clothes.

“AEG has simplified the laundry process with easy to use functions designed to help people feel confident, even when washing their most precious outfits, and this is something we’re really proud of.”
AEG’s new Laundry Series truly promises innovative design, technical advancement and superior quality at every level for optimum results. What’s more, each machine is Woolmark accredited for extra reassurance you can wash and dry your wool garments safely.

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