• Highlights

Set to MimicElectrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today's consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Zanussi and Frigidaire.

Set to Mimic is a set of smart kitchenware that recreates tastes and smells of your food to your preference. By placing a noninvasive transparent gel patch with a microchip on your head, the plate and glass communicates wirelessly with your brain, to make you experience a taste or smell from the past by tapping in to your memory. That way you can eat a carrot but have the impression that you're eating an ice cream or a steak, which makes it easier to lead a healthy life.

RRP: Value £2,000
Availability of product? concept only, not available for sale

Company Name: Electrolux
Postal Address: Addington Way, Luton, LU4 9QQ
Website: www.electrolux.co.uk
Telephone: 03445 611 611

Sponsors - NEC